New patterns have emerged—like the infamous mullet comeback—and beauty lovers have become famous for TikTok. Celebrities have opened their doors to acne, grey hair, and natural appearance when sitting at home.
Of note, there were also controversies, feuds, and unexpected moments. James Charles openly disagreed with celebrities that Jeffree Star was convicted of sexual harassment. Kat Von D was surprised by the internet when she said that influencers were part of why she sold her beauty brand. Earlier this year, YouTuber NikkieTutorials was blackmailed and robbed at gunpoint.
In a YouTube video posted on January 11, Star said that he was “starting this year off alone” as he and Schwandt, whom he described as his “soulmate,” had broken up. As Kat Tenbarge’s Insider mentioned earlier, Star said that Schwandt was “struggling with surviving under the constant attention that comes along with Star’s viral success of popularity.
While their split did not impact the beauty industry globally, Schwandt was a significant part of Star’s business. Jeffree Star Cosmetics sold a liquid lipstick called “Nathan,” and Schwandt was also seen in videos like “MY BOYFRIEND DOES MY MAKEUP—GMO.
NikkieTutorials, whose real name is Nikkie de Jager, revealed in a 17-minute video on January 13 that she was a transgender woman. While the YouTuber still wanted to tell her story, she said she was threatened to share it earlier than planned by people who were blackmailing her and trying to leak her story to the papers.
Today, I’m taking back my control, de Jager said in her video. “I’ve been trying to share this part of myself with all of you for so long, but I’ve never been able to find out the timing. And there was always going to be the day I was going to tell you. I didn’t want it to be today, so here we are.
She later said in an interview with Dutch publication &C that she had been diagnosed with post-traumatic stress disorder (PTSD) after an extortion attempt.
Von D has collaborated with Sephora to create a brand-name beauty range in 2008. On January 16, Von D revealed on Instagram that she had sold her shares of Kat Von D to Kendo, a business in which she had been a shareholder for 11 years.
She said that while she’d love to run her makeup business while raising her boy, running her shoe business, and making music, “she can’t do it to the fullest potential.
This wasn’t an easy choice, but after due thought, I determined that I needed the makeup line to continue to prosper and expand, and I believe that Kendo is ready to do just that,” she wrote.
To prevent any misunderstanding with such a significant change, Kat Von D Beauty will take a moment to rebrand itself, so you will begin to see the shift from KatVonD Beauty to KVD Vegan Beauty,” she said.