It’s not as easy as it looks on the outside- having a well-put-together closet and dressing up impeccably always. Often, one struggles to find the right clothing on a tight budget, and it’s not fun to be that person. Looking up to fashion inspirations in times of such crises is therefore unmistakable.
Youtube is an excellent place for information about all fields of life, and thus turning to Youtube for your fashion needs is also something many people resort to. Perhaps that is why so many fashion influencers have taken on their careers through Youtube and have succeeded. Many fashion Youtubers make videos about affordable and sustainable clothing, which is an excellent way for a person to look their most stylish self without feeling guilty about the environment.
Fashion YouTubers not only provide information about a variety of designs and designers for viewers to choose from, but they also present the motivation for many budding aspirants of fashion and styling. It is a great idea to follow some of your favorite fashion Youtubers always to have inspiration for all things closet!
However, it can be a little tricky to navigate through the sea of hundreds of Youtubers claiming to be the best. How does one tell which one of these is worth following? To help you out with this dilemma, we’ve made a list of the top influencers who style affordable and sustainable clothing.
1. Chiara Ferragni
Chiara Ferragni is an Italian Beauty blogger and fashion entrepreneur. In October 2009, she started her blog The Blonde Salad, where she began spreading her styling influence. She has many awards and recognitions in her name, including the spot on the list of Forbes’s top fashion influencers.
Chiara Ferragni is a fierce advocate of the role media plays in fashion. She believes it’s the fashion influencers on social media that are the influencers of tomorrow. Influencers are, after all, who viewers turn to when needing tips and advice.
2. Zoe Sugg, aka Zoella
Zoe Sugg is somewhat a fad on social media. Popularly known as Zoella by her fans, she is an English vlogger, businesswoman, and author. She covers many platforms, but her popularity on Youtube is massive. She began posting videos to her Youtube channel in 2009 and now has around 11.5 million viewers on her videos. She is also the author of the popular book series Girl Online.
Zoe Sugg’s videos are a mix of various niches. She does haul from different brands, makeup hacks, beauty tips, and so on. Her videos are a great place to look for beauty and shopping-related queries you may have.
3. Nicolette Mason
In 2008. Nicolette Mason only started her blog as a pastime. Vogue Italia then approached her for an article, and the rest is history. Nicolette Mason is a blogger, designer, and digital star. After working on the ‘curvy’ article, she became a popular name in the industry for endorsing all-inclusive size styling.
She, too, was featured on the Forbes list of top fashion influencers in 2017. She has spent more than 12 years working in the fashion industry, promoting body positivity, diversity, and sustainability. She has bylines featured in brands like Vogue, Glamour, and The New York Times.
4. Jenn Im
Jenn Im is a Korean American fashion and beauty vlogger. Her journey began in 2010 when she started her Youtube channel ClothesEncounters. She reached 2.4 million youtube subscribers in 2019.
Her style is comfortable and chic, unlike a lot of other fashion influencers of the time. Her previous clothing line ClothesEncounters has launched a brand new fashion line, Eggie, which resonates with Jenn’s sense of style. It comprises bodysuits, crop tops, hoodies, jackets, jumpsuits, and blazers. Her goal with this line is to strive towards gender-flexible pieces that challenge the limits of fashion.
5. Tess Christine
Tess Christine is an American Youtube star and social media personality and is famous as a fashion guru on Youtube. She started her youtube channel in April 2008.
Her youtube videos also offer a variety of informative content when it comes to beauty and tips. She also posts her travel vlogs. She loves to post her outfit ideas and is excellent at upcycling clothes, like how she can take a boring old t-shirt to the next level.
6. Bryan Yambao
Bryan Yambao, popularly known as Bryanboy, is a Filipino fashion blogger. He started his eponymous blog Bryanboy from his home in Manila, the Philippines, in 2004. He was a web developer before he began blogging. Initially, he wrote blogs about traveling but later switched to fashion. He won the 2007 Philippine Blog Award for Best Fashion and Lifestyle Blog.
He has worked with brands like Prada, Valentino, Gucci, Ralph Lauren, Loewe, Diet Coke, and American Express. He is credited with having one of the most authoritative blogs about fashion.
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