Blondelena is Back: Selena Gomez Just Went Bright Platinum Blonde

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Selena Gomez is back to being a blonde bombshell. However, this time her hair is a brighter blonde, and she looks terrific. Selena may have gone blonde many times before but is best known for her luscious brown locks. This is one of the most significant star hair transformations we’ve seen this year after Billie Eilish decided to bleach her hair from her signature neon green to icy blonde earlier this year. 

The Everything is Not As It Seems singer revealed her brand new platinum blond hair on Friday, April 23. She was seen debuting the brighter blonde in a photo on her beauty brand‘s Instagram account: “New look. Need to pick new Rare Beauty lip and blush shades now,” read her caption that accompanied a mirror selfie of her in a white graphic tee and of course, drastically different hair color and look.

A bright platinum blond look with shaded roots is one of the most perfect for the upcoming summer season. Serena’s bold transformation is sure to inspire her many fans and 222 million Instagram followers to follow suit. 

Gomez, 28, may love to switch her hair up a lot, like her rainbow wig look from February, but this color transformation was achieved using products from Joico and In Common required significant time and commitment. The last time fans witnessed Blondelena was way back in 2017. When Gomez went blonde in the past, she chose more ashy shades and decided to keep her dark roots.

Nikki Lee and Riawna Capri, who’s been the star’s colorists for a long time, called the hairstyle ‘edgier’ and ‘perfect for summer.’ “The entire process took 200 foils, several bowls of bleach and eight hours of hair magic,” the two told the press, “She typically keeps it pretty natural, but this time she went for a big change, This blond is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone.” 

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