LGBTQ+ STARS BRANDON FLYNN, TOMMY DORFMAN, AND LEYNA BLOOM INSPIRED THE NEW PRIDE RADIANCE COLLECTION.
This month is Pride Month! So, you know what that means: a slew of unrelated organizations and businesses who believe that putting a rainbow in their logo qualifies as support for the LGBTQ+ community (ahem). However, there are some genuine jewels hidden amidst the garbage. Boy Smells, a queer-owned candle company, is leading the way in doing Pride the right way in the field of beauty and wellness. It has released a limited edition collection called Pride Radiance to commemorate the occasion.
The Pride Collection’s ad features a star-studded roster of LGBTQ performers, including actor Brandon Flynn, RuPaul’s Drag Race winner Symone, model and activist Leyna Bloom, actor Tommy Dorfman, and Drag Race standout and celebrity makeup artist Gottmik.
The LGBTQ fragrance and personal care company is honoring Pride with the Pride Radiance Collection, a limited-edition candle set. Each candle, which comes in five scents: Dynasty, Ambrosia, Extra Vert, Rosalita, and Philia, is inspired by one of the campaign’s faces: Season 13 winner Symone, 13 Reasons Why stars Brandon Flynn and Tommy Dorfman, model Leyna Bloom, and make-up artist and drag performer GottMik were among the celebrities in attendance.
Brand Flynn, the 27-year-old actor, opened up about how his own queerness has influenced him throughout his life while speaking with PEOPLE about teaming with queer-owned fragrance brand Boy Smells for its second-ever Pride campaign. “The month of June really brings me back to… how we continue to still fight,” Flynn says, noting that he takes time during Pride Month to focus on those who paved the way for the LGBTQ community, such as Marsha P. Johnson and events that occurred before his time, such as Stonewall.
“I’m a big believer that my pride and my queerness carries me through every day, 24/7, all year,” the artist told People. “It’s something I try to work on, and it’s something I try to continue to learn about.” He added.
The dreamlike and compelling campaign video, directed by Santiago Sierra, emphasizes each luminary’s uniqueness. The new Pride Collection isn’t just about showcasing the stories of these artists; it’s also about uplifting the LGBTQ community; in addition to representation, the Pride Radiance collection will give back to the community, with 10% of sales (a minimum of $100,000) going to The Trevor Project, LGBTQ+ suicide prevention and youth crisis intervention organization.